EngineeringUK has unveiled its fresh new branding to reflect what the organisation is today and aspires to be. Following last year’s announcement of a new five-year strategy, EngineeringUK has updated its 14-year-old brand framework and refreshed its visual identity.

The new approach incorporates a new logo and visual style that reflect its ambition, purpose and values.

Head of Communications, Tamzin Caffrey said: “The ‘how’ has our values, brand personality and voice, so the guiding principles on how we do things and how we interact and communicate”.

The branding refresh is part of its strategy to strengthen its identity, as Tamzin commented: “When I see the new branding, I also see the brand framework. I see an organisation that’s really clear on what it’s trying to achieve, why it’s so important and how it’s going to be in the world”.

To view the new look website, please click here. More information on the rebrand is on the EngineeringUK’s blog post.